Social responsibility of Almarai

Questions: Discuss About The Social Responsibility Of Almarai. Answer: Social responsibility of Almarai It is the ethical duty of all the business organizations to work for the benefit of society along with making profit. This can be achieved by maintaining a healthy relationship with the people of the society and the customers and all other stakeholders. The relationship with the society is one of the critical factors that help to determine the success of the business and it also helps to measure the performance of the business (Hopkins 2012). Almarai, being one of the leading food manufacturing companies of UAE has the social responsibility to ensure that all the food products are manufactured to protect the interest of the people and also protect the environment. With increased social responsibility it is possible for the company to attract more investors and thereby help in the matter of business expansion. It is also important for Almarai to maintain a healthy quality of the food they are manufacturing that will help the company to perform the social responsibility of the food products. According to Pedersen (2015), the corporate social responsibility of the company is to maintain the corporate social responsibility, which helps in the economic development of the nation. The company can also improve the quality of life of the working employee and also achieve social welfare business. It is the duty of the company to use the sustainable form of growth for the production unit. This will help the company to have one of th e high reputations in the dairy market of the UAE. Homburg, Stierl and Bornemann (2013), have mentioned that purchasing of the Fair Trade Certificate in matter of manufacturing the items will help the company to have active support for sustainable development plans. Aldosari and Atkins (2015) have argued that the idea of social responsibility in business defies the idea of profit within the business. However, the investment that is made by the shareholders depends on the social responsibly that is maintained by a company. Moreover, a food company like Almarai can be used as a medium to promote the ethical values of the company, which will help to increase the reputation of the company. Thus the social responsibility can be use a medium of making profit. Almarai is one of the leading brands of food of UAE and the primary strength of the company is the high reputed brand value it has in the local market. There are a wide range of foods that are available under the brand name of the company. The management of the company has strong base for investing in the social department. They are also engaged in all forms of charitable and social welfare activities, which also help to promote the value of the brand. The philanthropic programme that was started by the company in the year of 2012 includes distribution of blankets to the needy families. The company also has a statement of mission and vision that ensures that top quality food and beverages that has high nutritious value. It is also the social responsibility of the company to look after environmental needs of the society. This will ensure that the company does not exploit the natural resources. The company has taken special initiatives to save and conserve fresh water. There are specia l machines that are set up by the company, which help to minimize the consumption of the water and thereby ensure that there is no major loss. Respecting the needs and demand of the stakeholders and maintain high level of clarity is also one of the prime social responsibility of the company. The unemployment is one of the major social issues that is faced by the people of UAE. Almarai has devoted the recourses of the company so that it is possible to create job opportunities to the people along with providing wide range of career opportunities for the people. The company also provides special trainings to all the staff members so that it is possible to develop the working skills among the people. They also have special programme to develop technical and knowledge of workplace among the working staffs. The Almarai food processing academy provides education about the food processing industry, which assists the students to have a better future. The company also has made significant investment to promote higher education among the students. In firm has a huge contribution in the healthcare sector that has helped them to promote the high nutritional value of the foods they are manufacturing and also raise awareness among the people about the importance of maintain healthy die t in everyday life (Almarai, 2016). Reference Aldosari, A. and Atkins, J., 2015. A study of corporate social responsibility disclosure practices in Saudi Arabia. Almarai. (2016). Almarai - Almarai in the Community. [online] Available at: https://www.almarai.com/en/community/almarai-in-the-community [Accessed 10 Dec. 2016]. Homburg, C., Stierl, M. and Bornemann, T., 2013. Corporate social responsibility in business-to-business markets: How organizational customers account for supplier corporate social responsibility engagement.Journal of Marketing,77(6), pp.54-72. Hopkins, M., 2012.Corporate social responsibility and international development: is business the solution?. Earthscan. Pedersen, E.R.G. ed., 2015.Corporate social responsibility. Sage.